A Metaphor For How We Should Process Climate Change Information
The album's Instagram campaign was set up to mirror some of the challenges in understanding climate change. Pieces of larger images were revealed bottom to top over a series of days. When viewed in a user’s scrolling main feed, it was often impossible to understand what Hendry was posting. Much like conducting science in the real world, the evidence must be pieced together, analyzed as a whole, and put into a global perspective. When the content was viewed the artist's main Instagram page – in context and with an eye to the big picture – the individual posts revealed the full images and told the story behind Longcove.
The following preserves Morgan Hendry’s Longcove Instagram campaign from January 1, 2018 to March 30, 2018. The copy that accompanied each photo can be read by clicking on the images below.
Viewing with a wide browser window or a horizontal smartphone screen will show how the images originally appeared on Hendry’s Instagram page. Viewing in a narrow browser window or on a vertical mobile device will show how it appeared on user’s main Instagram feeds.